Kandys Myoung
Graphic Designer


Seoul Jazz Festival

Brand Identity
The Seoul Jazz Festival is one of South Korea’s largest music festivals, spanning three days. While primarily known as a jazz festival, it features artists from diverse genres worldwide, coming together to create a shared musical experience.
Special Thanks to: Geoff Brewerton  






LOGO
A custom modular font was designed to capture the festival's dynamism. Constructed from arrow-shaped modules (^), the font seamlessly transforms between characters, reflecting movement and energy.



POSTER


BOOKLET
The booklet was designed to provide a brief history of jazz, with images framed in oval shapes reminiscent of musical notes.



WEBSITE
The website, designed using Webflow, highlights the event’s lineup with an engaging presentation.
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