Plastic Facade

Editorial, Research

Beauty is said to live in the eye of the beholder, but in Korean culture, a different reality takes shape. Plastic Facade offers a glimpse into life in a conformist society, where the pursuit of unrealistic beauty standards has become the norm.
Special Thanks to: Tracey Shiffman  






COVER
The refined, organic feel of the book cover contrasts with the bold red foil stamp, much like how beauty standards in Korea brand people—polishing the exterior while leaving a lasting mark.

The exposed spine reveals the book’s raw structure, reflecting the unfiltered reality of lookism in Korea. The red thread, like open stitches, represents the pain of societal pressure.




DESIGN CHOICES
A dividing line runs through each page with comments on appearance, symbolizing how certain remarks cross a boundary and impact one’s self-perception.

The pages are stained with a blush of red to show how the environment we live in leave their mark on us—sometimes in ways we don’t even realize.




DIAGRAMS


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