Arctic Bath

2024

Hospitality Design

Overview

Located in the heart of Swedish Laplands, Arctic Bath provides a sanctuary within nature. Open four seasons, this floating hotel provides an unique experience where visitors can enjoy various activities carefully curated season by season.

Logo

The letterform “a” was altered to nest the tittle taken from the “i,” symbolizing Arctic Bath’s rebranding of encapsulating a place of sanctuary in nature.

Alternatively, the letter “a” can be rotated to form a letter “b.” These forms move clockwise to show the passage of time through the four seasons.

Postcards

Taking the graphic elements from the logo, the postcards were designed. Silver foil was used to elevate the design as well as to mimic light reflecting on water and snow.

Lookbook

This 5”x7” lookbook was made small and easily accessible. It was printed on textured linen paper and stitch-bound.

Web Design

Collateral

Spatial

Poster Series

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kandysmyoung@gmail.com

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