Arctic Bath
To capture the essence of a nested sanctuary, I designed the logo to reflect a sense of comfort and protection. The flowing lines of the logo are inspired by the gentle waves of the river, blending nature and tranquility.
The letterform a was taken, rotating them clockwise, transforming it into a graphic element that resembles both a flower and a snowflake. Each rotation symbolizes one of the four seasons, capturing cycle.
The graphic elements derived from the logo were applied through print collateral, to create a cohesive visual identity.
For the postcards, I chose to utilize silver foil to act as an accent and to capture light reflecting on water and snow.
Because Arctic Bath is renowned for its spa experiences and local culture, I wanted guests to have an experience of using products made from locally sourced ingredients.
To create a cohesive experience at the hotel, I began applying the graphic elements to signages and uniforms.