(kan-dis) sujin myoung
Graphic Designer ‧⁺✧

Seoul Jazz Festival

2022
Branding

Overview

Seoul Jazz Festival is one of the biggest musical festivals held for three days in South Korea. Although known as jazz festival, it hosts various artists of genres around the world come to partake in a shared experience of enjoying music.



Logo

The logo consists of a cutom modular font. Due to its modular quality, each letterforms can shape-shift into another. The inspiration for this design came from the heart of this festival: the shared experience of enjoying music is available to all, despite what differences there are; we are all different but alike.





Booklet

The booklet consists of a brief background of the festival and the history of jazz. Made compact and easy to carry, its intended purpose is to introduce jazz to a greater public. 

Website 



Poster
 

Spatial



Previous Project

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